Right, this makes NO sense whatsoever. NY based NOOKA released with watch with Nickelodeon to celebrate SponegBob SquarePant's 10 year anniversary. So its a cool watch for a kids show, and the price of the watch is $170 and $275 ...? SEEN! Visit Flow Nerds for More... more.

The Japanese brand 'swagger' release a new clean, sleek wrist watch into the market ...and at approx £170 its not cheap compared to its competition. Looks HOT though, can anyone actually read the time off it? Visit Flow Nerds for More... more.

As most know im British to the bone regardless of my background or origin! The state of our beloved country is dire, along with the rest of the world. So why not come down to The Reset and support your local and home grown fashion labels. If you have never purchased any (Boy Better Know does not count, no) homegrown clothing before, prepare to be shocked. Very well made, very high quality and amaz... more.

We have been a bit behind on posting up our Fashion Drops , but fear not we are back on the grind. Here is today's selection of goodies that we are following and either buying, wanting to buy or upset we cant buy! Hellz is a name you should know, if you don't then sit back and consume our information. They are a duo that go by the names of Bam and Lanie. This is their second drop of their 2009 ... more.

Mr Steven Cedre Jr. is in short words, a badman. We are very picky about who we choose to expose on Ego Thieves as we don't do this purely for money (ok well some money) nor do we do it for the so called 'street cred' lol. We do this because the world is full of a vast amount of crap and it can take just one person to switch your entire outlook on an every day item, for instance... the trainer... more.

Welcome to part one of the Ego Thieves Fashion Round Up. Bringing you the latest in Fashion from all over the web in a quick one post blast. We start with some brand new T-Shirts from French label Sixpack. These have been commissioned and designed by Swiss New York-based artist Grotesk. ''The collection revolves around the theme of Revolution paying several tributes the French riots of May 19... more.